Project 7 – Belstaff

Belstaff

Travelogue - Spring Summer 2020

Hoxton docks, London

Belstaff presented its Spring/Summer 2020 “Travelogue” collection at the Hoxton Docks for London Fashion Week Men’s. Natural light. Khaki, olive, beige and off-white canvases, stacks of vintage tent fabric, rough wooden decking, numerous cactuses, a stylized tent and a travelogue wall were all part of the scenography of this presentation.

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff SS20

    Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff SS2020

    Belstaff
    Spring Summer 2020, Hoxton Docks, London

  • Belstaff
    Spring Summer 2020, Hoxton Docks, London

Travelogue Wall

Production: OBO London
Props styling: Jess Murphy
Lighting design: Rupert Barth von Wehrenalp
Photographs: Edward Grant, JBV

About

In his Paris studio, Jean-Baptiste Verguin designs scenographic creations, visual installations, and environments, primarily for the fashion and luxury industry, though he also designs staged works and exhibition spaces. His use of space to create a story is unique to each project and ranges from the simple to the spectacular. In collaborating with fashion houses, agencies, institutions, directors, and artists, he tries to respond to their aspirations with finesse and precision.