Project 4 – Chloe

Chloé

Spring Summer 2014

Lycée Carnot, Paris

For its Spring Summer 2014 collection, Maison Chloé wanted to occupy the Eiffel Hall located in the heart of Lycée Carnot in Paris. Led by Clare Waight Keller (Art director, Chloé), we imagined a site specific set-up consisting of a series of polished brass parabola that floated above a runway of blond sand (poured on site) – a discreet nod to Anish Kapoor’s installation Svayambhu(2007).

  • Chloe SS 2014

    Chloé
    Spring Summer 2014, Lycée Carnot, Paris

  • Chloé
    Spring Summer 2014, Lycée Carnot, Paris

  • Chloé
    Spring Summer 2014, Lycée Carnot, Paris

  • Chloé
    Spring Summer 2014, Lycée Carnot, Paris

  • Chloe SS 2014

    Chloé
    Spring Summer 2014, Lycée Carnot, Paris

  • Chloé
    Spring Summer 2014, Lycée Carnot, Paris

Production: OBO Paris
Lighting design: Jan Kroeze
Photographs: Ivan Mathie

About

In his Paris studio, Jean-Baptiste Verguin designs scenographic creations, visual installations, and environments, primarily for the fashion and luxury industry, though he also designs staged works and exhibition spaces. His use of space to create a story is unique to each project and ranges from the simple to the spectacular. In collaborating with fashion houses, agencies, institutions, directors, and artists, he tries to respond to their aspirations with finesse and precision.