Project 2 – The Woolmark Company

The Woolmark Company

International Woolmark Prize 2018

Stazione Leopolda, Florence

Set design for the presentation of the 12 designers, finalists for the Woolmark Prize held in Pitti Uomo, Florence (January, 2018).

The International Woolmark Prize celebrates outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool.

Production: OBO London
Lighting design: Philippe Cerceau
Motion design: Factory Fifteen


In his Paris studio, Jean-Baptiste Verguin designs scenographic creations, visual installations, and environments, primarily for the fashion and luxury industry, though he also designs staged works and exhibition spaces. His use of space to create a story is unique to each project and ranges from the simple to the spectacular. In collaborating with fashion houses, agencies, institutions, directors, and artists, he tries to respond to their aspirations with finesse and precision.